You can derive economic value from data, both directly — by selling your data — and indirectly — by using your data to boost your revenue and reduce your costs. So, how can you go about monetizing your data? Start to Monetize Your Data Today. Accessing high-quality data is becoming increasingly important for marketers, agencies and all sorts of businesses. In a survey conducted this year by NewVantage Partners, Data helps companies improve their customer experiences, reduce their costs, find new customers and much. Taking advantage of data technologies can help companies keep up with — and lead — the competition in these crucial areas. As the value of data increases along with the importance of taking advantage of the data opportunity, data management platforms and advanced analytics become more critical for businesses. There is also a growing number of ways for companies to monetize their data.