One of the most important aspects of media is the fact that the media industry is just that: an industry. Most media producers and outlets are commercial in nature, with the main objective of making money. There are several methods or «revenue models» that media companies use to make money. The four most common revenue models are discussed. Advertising is the most common of all revenue models in traditional media and online. TV shows, newspapers, and websites offer their content programming, news stories. Advertisers wanting to promote the products they’re selling pay the media outlets, who in turn place ads in between their content for the audience to experience. Advertising is most commonly used in media outlets that 1 can’t cover their entire costs just by selling their content like newspapers and magazinesand 2 would have little to no audience if they charged or charged more monney their product. Subscriptions are great for media types that are continually bein...