The founder and CEO pitched a mobile app that permanently deletes photos and texts after opening. His classmates thought it was companiex terrible idea. Despite its initial success, however, Snap has had how much money has companies make tough time since its IPO. In Feb. Snap has a return on equity ROE of Snap sells ad space on Snapchat, making it impossible for users to avoid exposure moneu ads if they wish to use the app. Brands can buy Sponsored Lenses that include messages they want users to see.